Sportpesa Agreement With Government

SportPesa saw the changes as a threat to its business and profits and waged a misguided war against the executive and legislative branches of government. SportPesa currently has sponsorship contracts with Simba SC and Young Africans SC, two leading clubs in Tanzania. Both teams signed a five-year sponsorship agreement. In addition, SportPesa sponsored Singida United FC for one year after joining the Tanzanian Premier League. [30] [31] [32] With more than 100 grass roots teams from the Nairobi property registered for participation, the Super 8 tournament, organized by Extreme Sports Limited, became in 2016 a full-fledged league with the financial help of SportPesa, with the goal of improving mass football, with a number of players who joined the kenyan leading teams. [13] [14] [15] Apart from the use of SportPesa domains without government approval, the Board of Directors also stated that the activation of SportPesa online services would create public confusion. The Commission stated that Milestone Games Limited, which had begun using The SportPesa domains, had been registered separately and that, therefore, the use of the prohibited company`s platform should cease immediately. “We`re going to sit down with them and see if there`s a way to make their comeback as major sponsors. But we are also in talks with other potential sponsors and we will inform the public of positive progress,” Aduda said in an interview with Ramogi FM. FC Everton`s decision to terminate its shirt sponsorship contract with SportsPesa is the latest blow to the Kenyan gaming giant`s loss of fortune. With $140 million (about $18.5 billion.

SH), the agreement signed in May 2017 remains the largest individual marketing of a Kenyan company. The indefatigable Minister of the Interior, Fred Matiang`i, also led the charge, which warned against increasing addictions and suicides, adding that gambling will “destroy the moral fabric” without strengthening regulations. On 16 February 2020, Everton announced that the partnership with SportPesa would end after the 2019/20 season and prematurely terminated the club`s five-year contract. [38] [39] “Among the things we checked was whether their employment status had local content and whether they managed accounts within the country,” the regulator said. SportPesa made a mistake in confronting all arms of the government instead of working with them to find an acceptable compromise. A company that deals with non-essential services, such as gambling and betting, cannot involve the government in a war that expects a victory. The release by the KRA came just three days after the gambling company lost a case in which it sought compensation from the government for the revenue lost during the closure period. The company has signed contracts for the establishment of local and international partnerships during the years of football, rugby, boxing, motorsport,[8] Athletics, Golf and Kabaddi. [9] [10] [11] Other sports organizations withdraw their sponsorship, including the Kenya Rugby Union and the Boxing Association of Kenya.

On 1 July, Kenya`s gambling regulator, the Betting Control and Licensing Board (BCLB), rejected the renewal of licence applications from SportPesa and 26 other companies. The BCLB claimed that it owed a total of KES 60.56 billion (US$483.7 million/586.4 million USD/528.1 million euros) in unpaid taxes and stated that the Kenyan gambling bill indicated that the tax at 20% of the country would apply to both profits and the initial share of the beteur. A SportPesa spokesperson said the company fully complied with the law that BCLB had misunderstood. Okulo also said that a high court of Kenya decision allowed her to continue her activities without interruption. “SportPesa, as a company, has been criminally criminalized by the supervisory authorities. B, such as the deferred renewal of the license and the suspension of PayBill numbers, these measures significantly reduce the level of activity.